Jordan Davis is known for his genuine lyrics and strong work ethic, so it makes sense that the country music star is partnering with the 142-year-old workwear brand, Wolverine, since he perfectly represents the brand’s values. The partnership is launching the Wolverine x Jordan Davis Trades Tour, which aims to support eight American small trades businesses with over $100,000 in sponsorships and gear. “Growing up in a family of tradesmen is something I have a ton of pride in,” Davis shares. “It taught me about hard work and creating something from nothing. I want to pass that on to my kids—and this tour is a way to honor the folks still doing it.” This initiative reflects Wolverine’s commitment to celebrating hardworking tradespeople while highlighting their impact on American communities. The selected businesses will receive a $15,000 support package and a VIP experience at one of Davis’ Ain’t Enough Road Tour stops, further solidifying the bond between Wolverine, Davis, and the essential tradespeople they support. (Billboard)
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