Post Malone debuted his namesake fashion label, Austin Post, with a runway show in Paris on Monday (September 1) at the historic Hôtel de Bourdon, a former mansion that once belonged to legendary designer Karl Lagerfeld. The country star showcased his first collection, “Season One: At First Light,” which features “Dallas western” style clothing “with Southwest ranch influences.” The collection includes pieces like dark-washed jeans with gold star emblems, suede jackets, and cowboy-inspired velvet designs, all styled with exclusive Lucchese boots, blending Post’s Texas roots with ranch culture. The show’s dramatic finale included a model riding a horse down the runway, with Post thanking the audience after the show while clad in all denim and sporting a cowboy hat. In a chat with WWD, Post said that creating his own label is something he “always wanted to do” and that the new collection is “really special” and “speaks to me.” (People)
