Domino’s unveiled its first major rebrand since 2012 on October 8, featuring a vibrant new logo with brighter reds and blues, a custom font called Domino’s Sans, alongside a catchy new jingle sung by chart-topping country superstar Shaboozey. The rebrand also includes simplified, colorful pizza box designs with upscale black and gold accents for specialty pizzas, as well as an updated trademark spelling “Dommmino’s” with an extra “mmm.” Domino’s executive VP Kate Trumbull emphasized the refresh aims to keep the nearly 65-year-old brand modern and relevant during a period of strong growth for the company, which saw a 5% sales increase through early 2025 and $9.1 billion in revenue across more than 21,500 global stores. “Most companies rebrand themselves when they’re struggling, but after years of category-defying growth, this refresh is about continuing to push to be the best version of ourselves,” Trumbull wrote in a press release. (People)
WOKO Studio Request Lines:
(802) 862-9890 or Toll-Free (800) 354-9890
